5 Telling Signs that Your Website Needs a Full Audit

SEO site audit in Toronto is a marketing tool that not every business is aware of, but should be incorporated in every strategy. This is basically an opportunity to analyze, refresh, and adapt. The process requires an in-depth analysis of how your site runs over a certain period of time. It also looks into what you have to offer to your customers, presenting an overview of everything that has happened over the course of six months or more.

According to Above the Fold Media, most website audits should factor in things like visibility in search engines, and technical performance. It is their goal to figure out what's working and what's not in order for them to take advantage of an opportunity to create a better experience for your site visitors.

Signs you need a site audit you need to look out for:

1. Your visitors are struggling to navigate your website.

Website SEO audit aims to make your site as user-friendly as possible. If you fail to audit your site for too long, you might end up with disjointed navigation, excessive links that can distract the user, confusing experience, mixed up CTA and contact details, lack of consistency, poor formatting, and more.

2. Your site isn't getting traffic.

Despite your amazing content and excellent social media presence, you notice that you're still not getting enough traffic. If you're in doubt, the best step to take would be hiring a website SEO audit. Here, you'll see the areas for improving keywords, images that need tagging, meta issues, mobile responsiveness, indexability and URL structures, and possible duplicate content.

3. You're still living in the past.

One of the best things about technical SEO audit is that it ensures everything on your platform has been updated. Websites get old, outdated, and ineffective over time. So if your website has been working perfectly five years ago, failing to conduct a site audit since then means your website might also be failing to do what it's supposed to do.

4. You're too slow.

No one likes to wait long for a website to load on their devices. so if your site seems to lag, you'll see higher bounce rates, lower page visits, and also high cart-abandonment rate too.

Google also knows how lazy some customers can become. This is why they have adapted algorithms to take that factor into account. The good news is, a website content audit will fix these problems and boost your speed.

5. You're not sure what your competitors are doing.

When searching for a service provider, you can also get initial free SEO site audit  if you wish to learn the benefits of this tool and how it can help your business grow. The perfect company will know which online strategies your competitors are using because this is crucial to making sure that you stay on top of the game in your industry.

It usually starts with identifying who your main competitors are and what they have to offer. This includes their brand values, their target customers, and the strategies they use to gain traffic.

Visit website for more effective SEO site audit in Toronto that will give you all the data you likely can't gain access to alone. This is an essential step in spotting your strengths and weaknesses so you'll know where to focus as a business. Be sure to hire the most trusted team in your area to see instant, top-notch results.

Halifax SEO Specialist

Above the Fold Media helps in digital marketing tactics through its well-versed Halifax SEO specialist. This makes it even easier for business owners to reach their target audience more quickly and easily. Their Halifax SEO specialist has the ability to reach hundreds or even thousands of your potential customers. They are among the most powerful digital marketing services available in Canada. With their work, your website will experience more traffic, qualified leads, and sales. With their Halifax SEO specialist, they have the fastest turnaround times in the industry, as you will see the results in months. Reach them at 416-477-1862 or check their website at https://www.abovethefoldmedia.com/halifax-seo-agency/. You may also visit their office located at 60 Atlantic Avenue, #200A Toronto, Ontario M6K 1X9, Canada or email them at david@abovethefoldmedia.com.

How to Find the Perfect PPC Company for Your Business

A PPC Campaign management is a great investment for your business outsourcing. When the field moves so fast, it can be hard for business owners to keep up, especially when you barely have time. Hiring a professional team definitely takes away a load work off your hands.

According to Above the Fold Media, finding a qualified agency can really make a difference, especially when you have very limited time to work around with. To help you decide on which providers to hire, read on below.

Tips on finding the best PPC agency for your business:

• Adept at Mathematics and Other Analytical Skills

A PPC campaign management should know that understanding the numerical trends as well as reading them accurately is vital to the success of a strategy. The person-in-charge of your campaign needs to be fully aware of what type of effect, whether positive or negative, the numbers have on your campaign.

This means you must always opt for a team of professionals who are good with the mathematical aspects of PPC. There are many PPC agencies that have failed miserably because they haven't put much thought into this factor.

• Highly Experienced

If you've just started your business or organization, you might get carried away with the third-party-hunting process. But experience is something you should seriously consider when looking for an AdWords local campaigns provider.

They should be around for quite some time and offer years of experience to the table. So before you even consider them as a candidate, ask questions like: How long have you been in business? How many successful PPC campaigns have you successfully managed? Do you have experience working in our industry?

• Should Frequently Communicate With You

Regular communication is essential in any business. This goes the same with the PPC agency and the client. A frequent and clear communication would minimize misunderstanding and error throughout the duration of the project. This would also establish a trusting, genuine, and professional relationship with both parties.

A great PPC company knows how vital communication is and will go out of their way to ensure you remain informed and updated on the status of the campaign.

• Access to Advanced Softwares and Other Resources

One of the reasons why businesses invest in outsourced PPC campaign management services is because they trust these companies to have the latest software and types of equipment integral to PPC management.

What's the point of spending your hard-earned money in an agency that isn't fit to do the job? Always make it a point to learn about the latest software that can help your ad campaign and see whether or not your candidate uses it.

• Adapt to the Ever-Changing PPC Environment

In every situation, change is constant. Even the most sought-after ads management services discover flaws in their techniques and are very open to switching things up in order to correct these errors. 

In the PPC field, there will also be some changes in terms of software, equipment, technology, marketing rules, etc. This makes adaptability really important if you wish to stay ahead of your competitors. Contact us for your PPC campaign needs.

PPC campaign is the most common and successful marketing tool used by different kinds of organizations today. So take your time in choosing only then most reputable and reliable agency out there.

8 Advantages of Toronto PPC Campaign for Business

Thinking for the best strategy to take your business to the next level is crucial. It needs to be appropriate to the name of your industry and suited to the needs of your company. If you have difficulties for that, consider the PPC services in Toronto. It has tons of privileges for you to experience the massive growth of your organization.

Below are the eight benefits of PPC Campaign in Toronto that you need to consider:

1. Instant Results
Every business wants the fastest result for an advertising campaign. Toronto PPC agency is one of the best solutions for you to get an instant outcome. To analyze things, if you have a web page and running, you can quickly create an Adwords account, set up your ads and run them in the Google network and begin getting traffic. That's how efficient it is.


2. Calculable results
PPC campaign can measure anything from costs, profits, views, clicks, visits and many more. It relieves your stress about the money you spend and the outcome of your marketing strategy. You can calculate everything, and helps you to determine the situation of your business.


3. Without the dependence on SEO

SEO friendly website is essential for your long-term success. One of the best benefits of a PPC campaign is that once you have profitable campaigns already, you no longer need to worry about Google and the transition they have for ranking.


4. Target the exact audience

It gives you a chance to choose where and when your ads will appear based on several keywords, device, location, website, time and date and many more. This convenience helps you to target the audience that you aim quickly.


5. More on business possibilities
PPC campaign is easy to use, and comfortable to navigate. When your competitor is offline, you can give another chance to convince your audience to have your business. You can easily negotiate them and quickly have the result you wanted. That's why find a PPC company in Toronto that can help you throughout the way, and to set up the suited ads for your business.


6. Introducing brand identification

This method of marketing strategy allows you to notice by many audiences as efficiently as possible while introducing the message of your business. PPC supports you to gain more viewers and to increase your customers. Most people will recognize you, and they understand your business by seeing the ads that you have presented.


7. Competitive rates

Having PPC campaign with Above the Fold Media will not drain your wallet. Through the support of your best SEO company, you can have the suited advertisement you need in a friendly budget. With their expertise and dedication to helping their clients, you can count on them to deliver the best outcome for your business.

Also, it has no budget restriction because you can decide how much to pay for a click and how much money to spend on an ad or campaign. You can have your result immediately, and you can calculate the money you spend.


8. Best marketing techniques for different platforms

You have the flexibility to easily setup different ads in a Google Adwords campaign, run them for weeks online and examine the results. It helps you to determine the appropriate platform for your business, and where to find more audiences. 

Let your business to grow. It's time to embrace the PPC campaign for your company so that you will enjoy its advantages and convenience. Many SEO companies are providing comprehensive services for this kind of marketing strategies like Above the Fold Media. Allow their skills to lift your organization for you to have an attractive and appealing webpage profile.