Businesses nowadays clearly understand the significance of having a sound online presence in an environment where everyone is trying to attract customers. Understand that the design is one of the critical aspects of a high converting business website. Hiring a Toronto SEO agency can make or break the usefulness of a business site. Being the owner, you cannot afford to have a site that contains off-putting design elements.
Web design principles you must remember
The simplest explanation is usually true.
Web designers associate simplicity with Occam’s Razor, a philosophical rule of thumb. Implementing this to perform something most simply and incorporating simplicity into a web design is eliminating barriers and building an incredible user experience. It would be nice if you eliminate unnecessary navigational choices from a design. If you see that the background image is making it hard to read the text, then your SEO expert can tone it down and make the text more visible. Your business web design is supposed to convey your message soundly without compromising the clarity of your message and make it super easy for users to navigate from point A to point B.
F-Pattern Layout
Some studies reveal web surfers read the screen in an F-shaped pattern while scanning the top, upper left, and left side of the screen. This advocates that web designers should put the most important elements from branding to critical information on the left side of the design. With an F-patterned layout, it enables web surfers to scan through content naturally. This kind of layout also works best for pages that contain long text such as blogs and sales pages. Through implementing the F-pattern workflow, it will make your business site more effective in terms of engagement and conversion.
Visual Hierarchy
This term is defined as the presentation of elements in such a manner that implies significance. The understanding of visual hierarchy will help you develop web designs with a positive reading experience for the end-user. These are some of the major tools that help create visual hierarchy in a web design: size, color, contrast, alignment, and whitespace.
The use of images.
High-quality images play a crucial role when it comes to designing a website. No matter the nature of a site, adding images is one of the best techniques to improve the design. Through images, it also diversifies the content and makes visitors develop an emotional connection with it. With an effective web design from Above the Fold Media, it converts complex stories into simple and appealing visuals.
Clarity of Purpose
You have to be crystal clear about the objectives your web design is trying to achieve as your business site can have a range of goals from lead generation to making online sales. The ultimate objective of a business site is to promote the company name and generate more revenue. Make sure that your web design will assist your visitors to find solutions quickly without going through unnecessary methods.
Now that you know the basic web design principles, you can work with your SEO agency to create a website that is accessible and will be appreciated by clients. Click here if you want to find a company that will design your website for you.
