5 Ways a Toronto SEO Agency can Help Your Business

Search Engine Optimization or SEO is important for the success of any digital marketing venture. Firms want their website to appear on the top page of search engine results because more visibility means a bigger chance to achieve marketing goals. 46% of Google searches are looking for local information, that’s why you can strengthen your online presence with Toronto SEO agency tactics. The following will explain what is the vital role of local SEO in the growth of your business.

Local SEO for business advantages

1. Pay attention to your contact page.

You want to have an easy way for customers to reach you, that’s why take the time to make a good contact page. The contact details in your eCommerce site or social media pages should be detailed, and complete. For businesses that have multiple locations, the contact information of all its other branches should be available. Email addresses and phone numbers should also be clickable. This way, the users can get in touch if they need to. This method asks you to provide the same business name, address, and a phone number throughout your sites. You can gain a good reputation and display consistency.


2. Claim and polish your business profile online.

Google makes local SEO simple for businesses by providing free and useful tools. Potential customers will not experience finding your location with Google Maps. you can also claim your Google My Business profile, as even with no existing website can gain prime online exposure. To maximize these services, take the time to polish the information you will provide in your business profile. It is advisable to provide as much detail as possible because as a major search engine, your entry into GMB can greatly influence your SEO ranking.


3. Get good ratings from review sites.

Aside from Google, getting your business listed on sites like Tripadvisor and Yelp is a strong local SEO method. Being at these sites can provide a valuable link juice to your business page. These sites also provide testimonials and ratings from clients, so as a rule in any business, it pays to go the extra mile to provide excellent services. You can also read the comments and suggestions you will find on the sites so you can give an appropriate response.


4. Get listed in local directories.

A start-up running its operations in a specific area may not exactly benefit from searches coming from far or different locations. That’s why, to further increase your chance to appear in local searches, you may also want to publish your contact details in local listings. You can choose directories that are considered authority sites to complement your SEO effort. You can also choose a directory that your target audience likely visits.


5. Include local keywords in your content.

Help search engines display your content with the people looking for the services you offer with keyword research. Use keyword tools to determine the terms that your target clients are using in making searches. To appear in local searches, don’t forget to include the business location in your keyword strategy. With this tactic by SEO agencies like Above the Fold Media, you will garner the attention of people who are actually in need of your services.

If you want to explore the benefits that online marketing can do for your business, more info here to meet a team with dedication, expertise, and experience to guide your brand. They will help you reap the benefits of having a strong online presence.

5 Principles of an Effective Business Website Design

Businesses nowadays clearly understand the significance of having a sound online presence in an environment where everyone is trying to attract customers. Understand that the design is one of the critical aspects of a high converting business website. Hiring a Toronto SEO agency can make or break the usefulness of a business site. Being the owner, you cannot afford to have a site that contains off-putting design elements. 

Web design principles you must remember

1. The simplest explanation is usually true.

Web designers associate simplicity with Occam’s Razor, a philosophical rule of thumb. Implementing this to perform something most simply and incorporating simplicity into a web design is eliminating barriers and building an incredible user experience. It would be nice if you eliminate unnecessary navigational choices from a design. If you see that the background image is making it hard to read the text, then your SEO expert can tone it down and make the text more visible. Your business web design is supposed to convey your message soundly without compromising the clarity of your message and make it super easy for users to navigate from point A to point B.

2. F-Pattern Layout

Some studies reveal web surfers read the screen in an F-shaped pattern while scanning the top, upper left, and left side of the screen. This advocates that web designers should put the most important elements from branding to critical information on the left side of the design. With an F-patterned layout, it enables web surfers to scan through content naturally. This kind of layout also works best for pages that contain long text such as blogs and sales pages. Through implementing the F-pattern workflow, it will make your business site more effective in terms of engagement and conversion. 

3. Visual Hierarchy

This term is defined as the presentation of elements in such a manner that implies significance. The understanding of visual hierarchy will help you develop web designs with a positive reading experience for the end-user. These are some of the major tools that help create visual hierarchy in a web design: size, color, contrast, alignment, and whitespace.

4. The use of images.

High-quality images play a crucial role when it comes to designing a website. No matter the nature of a site, adding images is one of the best techniques to improve the design. Through images, it also diversifies the content and makes visitors develop an emotional connection with it. With an effective web design from Above the Fold Media, it converts complex stories into simple and appealing visuals. 

5. Clarity of Purpose

You have to be crystal clear about the objectives your web design is trying to achieve as your business site can have a range of goals from lead generation to making online sales. The ultimate objective of a business site is to promote the company name and generate more revenue. Make sure that your web design will assist your visitors to find solutions quickly without going through unnecessary methods. 

Now that you know the basic web design principles, you can work with your SEO agency to create a website that is accessible and will be appreciated by clients. Click here if you want to find a company that will design your website for you.

Tips in Finding the Right SEO Agency in Toronto

Nowadays, search engine optimization or SEO is the most cost-effective form of marketing today. It is not a question if you need it or not, but it is a question of who can deliver quality results. There are times that after many rounds of reviews and validating various agencies and their SEO experts, how do you know which SEO agency in Toronto to choose? You can avoid falling for the wrong SEO agency that can’t deliver results. Read further so we can help you find a trustworthy SEO agency.

Tips to help you find the right SEO agency

1. Review the “About Us” section of their website.

If you are searching for SEO help, then you may need to dig deeper than just the SEO Services page on a website to get a complete overview of the agency. One of the best places to find it is in the About Us section. In there, you can find mission statements, agency overviews, and specific details on what makes each agency different. You may find pieces here that might ring true to you and your business.

2. Reach out to current clients.

This is one of the best ways to get under the hood and gather information on how an SEO agency stands up against others. They get direct feedback from clients they have worked with or are currently working with. You can view their client list and ask the agency to provide you with the contacts of some clients they are currently working with and see what they have to say. This can give some good insight and support your decision-making process on choosing the right SEO agency for help.

3. Thought leadership.

You can see first-hand how an SEO agency has helped its clients by reviewing the case studies published on their site. This will give you some insight into their SEO successes and help you provide you with questions to ask when it comes to your website strategy. Reading the agency’s blog posts and published articles that the agency’s SEO experts have written can give you some insight on what the SEO team can bring to the table to help your business succeed in organic search.

4. Read reviews.

You can search for reviews on the agency or agencies that you are vetting for SEO help. Some places that you can find reviews include Google/Google Maps and Facebook. Doing this type of research ensures that you are picking an agency that is in line with your goals. 

5. Research SEO experts.

You can conduct further research on the SEO specialists that you will be working with. You can head at LinkedIn.com and check out the professional profiles for the agency’s SEO experts. You can see how many years they are in the field and get in-depth information regarding where they previously worked. 

If you are starting to find an SEO agency, you might want to start consulting Above the Fold Media. If you hire the best SEO agency, then think of it as a big background check. Companies should also be transparent on their website and in conversation with you. If you need an SEO agency, click here to see their services. 

5 Essential Questions to Ask for An SEO Specialist

Knowing the skills and talents of an SEO expert first is a great way to avoid a bad hire. SEO journey can be tough work but worth it to travel. The road is toward your business's success and clothes your firm with long-lasting SEO's usefulness. The improvements to your profit and customers are expected and will happen. So, how will you know that you are the right SEO specialist? Ask the questions below first and learn from the answers they give. 

Ideas you need to know first before you hire an SEO expert

1. How will you enhance my ranking?

The ranking is like a queen that needs to keep and protect. Google algorithm has unending transitions. Keeping your ranking is a struggle. That's why you need to know how your SEO specialist will help you combat such a situation. A clear and specific strategy must be shown to you with careful explanations. It is for your comfort to know your SEO expert's actions when you hit at the lowest ranking. Being at the bottom is not a problem, but it requires a technique to reach the top.


2. Do you keep my ranking at the top search engine?

Yes, no one can guarantee this success. SEO is tough and requires detailed attention. That's why staying at the top of the search engine can be a problem. But, when you hire an SEO specialist who knows how to navigate every element and handle the ranking, you can count from the expertise to help you stay on top, no matter what the changes may happen. Consider knowing the strategies of the SEO expert to combat the transitions of the rankings.


3. What are the improvements you need to make for my website?

Your website is the body of your SEO. It is the vessel of all information about your business and products. No matter how many platforms or locations you are using to advertise your business, the visitor will always lead to your website and learn everything. That's why your website is important. It should be the place of precise data, accurate design, and has user-friendly navigation systems. So, asking for the renovations for your website is necessary. You'll see how dedicated the SEO expert is or not. To the expertise and conveniences of an SEO specialist, click here.


4. Can I look for your certificates, and case studies?

Papers are not the true form of professionalism, but seeing approved and qualified is a relief that the person you are trusting with has the expertise and knowledge to do the work. Your business is not a trial ground nor a practice studio. That's why you should ask for certificates and also for their case studies. The studies are the complications of their previous clients and the expertise they can give. Let your eyes judge their capabilities.


5. How much does your SEO services cost?

Money is always part of SEO negotiations. The digital marketing strategy is an investment. You will spend your savings and hope that you'll get the best outcome. But always choose to hire the SEO specialist who asks for a reasonable cost and with compassion to work. Overprice is not worth trying. Be wise; do careful research.

An SEO marketing strategy can either make or break your site. The decision is yours. The work is not easy, but with dedication, it procedures the best outcome. That's why make sure to work with a qualified SEO expert.

5 Principles of Good-Looking Website

Your website is like your home. This is where you can find loved products, comfortable navigation, trusted items, and worth to stay. It should be the place where your customer aims to visit and be stunned if they see. Above all, they will remain and willing to know more about you, your business that makes them your sales. So, to help you build an effective website, below are the ideas you need to consider.

Tips for an outstanding site

1. Build a minimalistic homepage

A useful website has simplicity. It is free of clutter and can communicate easily to the audience. The color can be pleasing to the eyes, and presentable. The more simple the website is, the more it attracts many visitors. That's why, make sure to always keep your content to be as a king, space out your content, add imagery, and include a call to action.

2. Create a visual hierarchy in mind

The proper order of the SEO elements and designs on your website is necessary. It organizes the beauty and appearance of your site. It enables the attention of the visitor to understand your business quickly. To help you build a useful visual hierarchy, the components you need to take note include size and weight, and element placement. It is powerful if you have active layouts. For more ideas, click here to learn more.

3. Have an easy to read website content

The ideas in your site are essential. It is the main purpose of educating your visitor about you and your business. Most of the site visitors are passers-by. They don't have enough time to know you. That's why the moment they visit your page, you need to feed them with the content that they need to know. Or it would be best if you let them engage in your site to stay and learn more. Content must rule your website. For you to catch the potential buyer's attention and interest, make sure to create content that is easy to read.

4. User-friendly navigation

The convenience of navigating your website is a great comfort for your customers. It gives them easy access and allows them to see the necessary information about your products. You can design your website by linking your logo to your homepage, minding your menu, providing vertical navigation, and working on your footer. Making an extra effort for the customers' benefits is the best way to let them feel their importance. They might not see it, but seamlessly navigating your website is already an achievement.

5. Keep your site mobile friendly

Most people use a mobile phone to go online. Anytime, anywhere, their phone is with them. It is a device that is comfortable for everyone at all times. That's why building a website that is mobile friendly is part of your digital marketing strategy. It gives you the chance to catch the attention of your target audience in a short period. You can ask the expertise of Above the Fold Media to help you create such a feature.

A compelling website is useful to turn your digital marketing strategy into success. It can be the reason to gain more customers and to educate everyone about you and your company. That's why to take note of the ideas above and design your page into good-looking. You hire a professional SEO specialist to help you with the comprehensive procedures.

What to Look for a Trusted SEO Agency

Have you ever thought of what type of SEO agency that best works for you? Everyone will say that they are qualified, but only a few have possessed the true definition. Expertise does not happen because someone thinks of it; rather, it shows and proven by many. So, what to look for to confirm this truth? Below are the qualities you need to consider before you hire an SEO agency.

Traits an SEO agency should possess

1. Experience

Experience does not happen over time. It takes years. Through hard work and dedication for so long, yet still, an SEO agency keeps on growing and growing. You can assure that they are experienced. The advantage of hiring an experienced SEO agency is their knowledge and awareness about SEO. The work on SEO is not a simple task. Every month, you deal with transition, and that changes are hard to comprehend, especially when you are lost. So, the SEO agencies who are tested by years, yet keep serving their clients successfully, have the strong foundation that they are worthy of being called professional.

2. Excellent Reputation

When you ask someone about a particular SEO agency, as their previous client, the first word or phrase that comes out from their mouth must be praise and not the other way. This shows that when someone hears your name, they say your good deeds. And that speaks of what reputation the SEO agency has. When an SEO agency is doing good, then good words will also define them. But If you’re looking for the perfect SEO agency, then you better stop what you’re doing. No one is. But few SEO agencies work with all of their heart to take your business to the next level, and that’s the best spirit to work with.

3. Advanced Techniques

Innovation is already the new normal in today’s generation. Because no one left behind. The advancements in SEO practices are ideal to look for to ensure. It proves that they can serve you smoothly and accurately. You need to remember that your website must be updated. It requires us to deal with the changes. So, no matter what the innovations are, your SEO agency must also be aware of those, and they’re using them. It’s part of the evidence that they are credible and ready to face transitions. SEO services are tough, but when an SEO agency handles them with attention to detail, everything will be seamless and successful. So, visit here to receive complete support.

4. Qualified Specialists

The people of the SEO agency are the reason why they've become trusted. A company can reach its goal because they work together to achieve the same vision. A functional website does not occur right away. It requires patience and a waiting game. The situation might be confusing, but when you assure that you've partnered with the right team, you have peace. They know how to explain the process and the road you need to take. Through their personality and skills, they manage everything in control. They have personalized services that are specially designed for your business.

5. Commitment

Everyone looks committed, but most of them are just deceiving. Don’t fall on the promising words of an SEO agency. It would be best that you take the time to know that company first. Research more about them, and you will discover the ideas that help with your decision making. The work is for your business, and it must be the best. Many SEO agencies are already tested by storms, yet they remain serving their clients successfully, like Above the Fold Media.

Search engine optimization and digital marketing strategy are an integral part of online marketing. They both work together as one through the support of the SEO agency. You can improve your sales and have the best marketing technique when you hire a qualified SEO team. Take note of the traits above, and it would be best that you find the SEO agency who is experienced, with an excellent reputation, utilizing advanced techniques, with qualified specialists, and committed.

How to Tell If You Need to Hire an SEO Agency

An SEO Agency in Toronto is basically a business that specializes in Search Engine Optimization services. They aim to increase your mark, your search visibility, and your rankings online. The majority of the marketing strategies of businesses today are focused on digital marketing tactics.

Firms like Above the Fold Media will help you achieve your business goals by designing your website to make it rank. This means your website becomes one of the first few websites listed on the first page of the search results. If this succeeds, you will have more views and visits, thus, also increasing your engagement.

Some signs to check before hiring an SEO agency

• It’s Too Much For You To Handle

When it gets too tough for you to make sure you achieve optimum search engine optimization results, this is the perfect time to hire a local SEO in Toronto. You will always have the option to directly consult the services of an SEO agency. You also don't have to absorb them into your workforce as part of your company but will remain in-contact as a third-party provider.

• Your Website Never Makes It To The Top Search

You notice that your website just couldn't make it to the top result despite being informative, professional, or well-designed it is. If it stays not being viewed frequently or is hardly competitive, take this as a sign to let the professionals in. You must always keep in mind that your site is your avenue to market your products, so it only makes sense to take its performance seriously. Visit Above the Fold Media to learn more about this point.

• You Are Paying Too Much For Online Advertisements

Paying larger firms for advertisements can become too expensive. Doing this in the long run will poke a hole in your business’ pocket especially if you are still an up and coming venture.

Online advertising can increase traffic to your site, but only if this is not showing in your search rankings. Consider working with the best SEO agencies in Toronto to seek professional help. You can also ask the experts on how to increase your website’s traffic better.

• You Lack The Time, Resources and Knowledge To Do It Yourself

Like other essential professions out there, SEO is also a specialized field of expertise. Not all business owners have a background, or even a little knowledge, on this. If you find yourself completely unsure as to how to go about it, then it is best for you to hire SEO companies in Toronto. This way, you can save more time by taking the load off your schedule. It's better to leave the work to the experts instead.

• Your Competition Is Destroying You

A healthy competition among business is completely normal, it can even help both parties to grow. You must keep in mind that competition is what it is; a competition. You'll notice that it always finds ways to outshine your business, to outdo your profits, or to even steal your website’s traffic. There's nothing more infuriating than a competition that likes to play it dirty.

Sometimes, a competition may even go as far as destroying your business’ reputation online. When you find yourself stuck in this situation, seeking the help of an SEO firm Toronto can be worthwhile. They will undo the damage done by your competitors and bring back the traffic to your site.

After some time, you may have already reached your local market. You've also achieved regional goals and made your mark in your local industry. You're now looking at possibly expanding your business to a greater scope. But before you do this, you'll need to consult an SEO agency in Toronto so their experts can study the online market trends of your new target customers, find out more here.

5 Key Benefits to Expect From Inbound Marketing

Good inbound marketing in Toronto is focused on providing a highly-strategic methodology. This needs to be designed to educate and nurture prospects through their sales journey. They don't use an "in your face" kind of approach and instead, offer prospects with something of value.

According to Above the Fold Media, the goal of inbound marketing is to provide research so your potential clients or buyers can find you on their own. Basically, it sends the right information at the right time and place. 

Perks of investing in an inbound marketing service

1. Simplifies the Sales and Marketing Jobs

With the help of a reliable inbound marketing company, you could have your sales and marketing teams join forces. This way, they could create powerful content for prospects. Your sales team is a great source for key insights into the needs and wants of your customers. When they provide this information to the marketing people, the latter could create highly-targeted content that educates the buyer. Sales and marketing working together will use and distribute that information to drive leads.

2. Increases Brand Visibility and Awareness

When you get professional inbound marketing, your brand, no matter how small it might seem, can gain worldwide recognition. When you start producing content that is aligned with the buyer’s journey, your potential buyers will easily find you.

Inbound marketing will put you out there so the whole world sees you. And if your visitors like your content, they might also share these on social networks.

3. Educates Prospects About the Digital World

Most people today would directly go online if they're looking for something. Inbound marketing will help you understand where your key prospects are searching for information with just a little research. You can later distribute your information strategically so they’ll be sure to see it.

4.Increases Trust and Credibility

Unlike outbound marketing, inbound digital marketing doesn't interrupt their buyers with constant calls or emails. Inbound marketing has always been on the buyer's terms. Dial back a little on your enthusiasm and target prospects in a less direct, aggressive way. You'll be more effective in gaining their trust and pop in their minds when they’re ready to do business with you.

5. Generate Better Traffic and Leads

A well-executed inbound marketing strategy generates relationships that lead to sales. Excellent content aimed at your key audience should easily drive quality traffic and leads to your website. The more often you produce content, the more often those prospects will end up on your website. And when they finally do, you should be ready for them with engaging content. Well-written calls to actions and top-notch landing pages should also make decision making a lot easier for them. 

Contact us and make a valuable addition to your marketing strategy. Keep in mind that inbound marketing is one of the most effective strategies in today’s digital world, it's even used by large, international companies. If you're not incorporating it on your own business, you might be missing out on a lot of opportunities. Be sure to choose the right team of experts too. It helps to do your own research about a certain inbound marketing agency before giving them a shot.