Think of pouring in a lot of time and work into building your website, only to find out that it actually isn’t doing your business any good. It’s important to remember that a well-built site doesn’t just look great. It’s also fully-functional, optimized for the latest search engine algorithms, and boasts a user-friendly interface.
To untrained eyes, your present website might seem enough. But for professional web designers, it may not pass the test. It’s important to work with a web design consultant to perform a website audit. They will work to ensure that your digital home is up to par in many areas.
Top Ways a Web Consultant Can Help You
Optimize Your Website For a Modern Framework
This concept is a comprehensive framework for how modern websites must be designed. At first glance, you may think that your web design consultant can scrutinize whether your layout, imagery, and content adhere to the latest guidelines.
Basically, a site built around Web 2.0 specifications loads faster, looks cleaner, and ranks better in search engines.
Ensure That Your Site is Mobile-Friendly
Most people today access the internet through their smartphones or tablets. These surpass the use of traditional computer access, all thanks to the power of their specs and portability. That being said, it’s easier and more convenient for people to conduct business on-the-go.
According to data gathered by Statcounter in November 2016, 51.3 percent of Internet users accessed the web via a mobile device rather than a computer. If your site is optimized for desktop computers only, it will definitely cost you customers. Remember, people are less likely to do business with a company whose site is clunky and lagging when displayed on their mobile devices.
A reliable web design consultant will test your site on various platforms. He or she will then incorporate a sleek interface that is compatible with any browser. In some cases, your consultant might even suggest building a scaled-down version of the site to accommodate mobile usage.
Get Rid of Broken Links
To put it simply, dead links are bad for business. The last thing your visitor wants to see when they click on a Google search result is a broken link. A thorough site audit should test each link and page on your site to fix any such errors.
Adheres to the Latest SEO Trend
What good is your site if no one visits it because no one knows how to locate it?
Imagine your website as your digital storefront and the search engines as maps. If your store can’t be seen on the map, its visibility is also drastically reduced.
Take not that search engines update their algorithms regularlly. That being said, Google is especially strict with what ranks highly in their results. Further, anything it deems as spam will be automatically blacklisted.
Long-Term Maintenance
Working with a web design consultant ensures that regular maintenance of your website runs accordingly. In addition to helping you with the technical aspects of the website, a professional consultant can connect you with experts within related industries who can help you stand out.
Network With Photographers As Well As Video Producers
Your website needs to be aesthetically pleasing. It should capture the essence of your brand through the use of masterful photography and engaging videos. There’s also no need to be a career videographer to boost your business’s image. With a website consultant, there’s a good chance that he has cultivated partnerships with a trustworthy photo or video expert he can recommend.
Suggests Digital Marketing Strategies
Keep in mind that digital marketing is very different from traditional marketing. For you to succeed online, you must employ strategies that link to SEO and engage your audience. Though web designers may not necessarily be marketing strategists, they can understand how to target an audience through technology.
The right consultant would give you marketing pointers from a web developer’s point of view. Visit this site to find out more.
